268.She Left Finance to Save Her Family Farm — Now She Sells Beef Direct and Built a Tallow Skincare Business
Today’s episode is something special. What happens when someone leaves a career in international finance to save a struggling family farm—and what does that reveal about the food system we all depend on? Joining me today is Avery Claire Wigglesworth of Lily Hill Cattle Company. She’s not just raising cattle—she’s rethinking how beef is produced, marketed, and delivered to consumers. From herd health to food transparency, this is a conversation that goes deeper than most. Let’s dive in. Foll...
Today’s episode is something special.
What happens when someone leaves a career in international finance to save a struggling family farm—and what does that reveal about the food system we all depend on?
Joining me today is Avery Claire Wigglesworth of Lily Hill Cattle Company. She’s not just raising cattle—she’s rethinking how beef is produced, marketed, and delivered to consumers.
From herd health to food transparency, this is a conversation that goes deeper than most.
Let’s dive in.
Follow Avery Claire Wigglesworth of Lily Hill Cattle at
www.lilyhillcattle.com. Get some skin-smoothing, moisturizing Tallow! Let me know what you like about it. Smooth skin and some good protein from lilyhillcattle
www.instagram.com/lilyhillcattle
In this episode, David DeHaas sits down with Avery Claire Wigglesworth of Lily Hill Cattle Company to explore the realities of modern cattle farming and the challenges facing small farms today.
Avery shares her journey from international finance to returning home to rebuild her family’s farm—and how they transitioned from a traditional cattle operation into a direct-to-consumer beef business.
In this conversation, you’ll discover:
- Why many farmers are moving away from the commodity market
- The truth about cattle vaccinations and herd health management
- How a closed herd system helps reduce disease risk naturally
- The difference between grass-fed, grain-finished, and store-bought beef
- Why dry-aged beef delivers better flavor and quality
- The challenges of processing, regulations, and market access
- The impact of rising land costs and industry consolidation
- How regenerative practices like rotational grazing improve land and animal health
This episode gives you a deeper understanding of where your food comes from—and why supporting local farms matters now more than ever.
If you found this episode valuable, share it with someone who cares about food, health, an
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